Affiliate FAQ
Affiliate FAQ
Answers on sign-up, voucher code, attribution, commission and payout.
Affiliate marketing
What is affiliate marketing?
Affiliate marketing is performance-based marketing: an external partner recommends a company and earns a commission when this leads to a concrete result – at DAGO Express, a completed and paid transport order.
Does DAGO Express have an affiliate programme?
Yes. Taking part in the DAGO Express Affiliate Programme is free. Once you have signed up, we check your details and activate your account within up to 7 days.
How do I earn money with DAGO Express?
You recommend DAGO Express with your personal voucher code or partner link. If a new customer books with your code, you receive 2 % of the net turnover of all their completed and paid orders – for 12 months and with no cap.
Do I need my own website?
No. A website, a newsletter or a social media channel helps, but it isn't required. Many affiliate partners recommend DAGO Express directly to their business contacts – in person, by email or via messenger.
What technical skills do I need?
None. You'll find your voucher code, partner links and ready-made marketing material in your Partner Cockpit. A training video shows you where and how to recommend DAGO Express.
Terms of participation
Can I recommend DAGO Express on social media?
Yes, for example on LinkedIn, XING, Facebook, Instagram, TikTok or YouTube. You'll find ready-made posts with your code in the Partner Cockpit under Marketing material.
Can I recommend DAGO Express by email?
Yes – to your own customers and business contacts, for example in your newsletter or your email signature. Unsolicited advertising (spam) by email, SMS, messenger or telephone is not allowed.
Can I book transports for my own company and earn commission on them?
No. Self-referrals are excluded, as are referrals of customers who already work with DAGO Express.
Can I run paid ads?
Paid search or pay-per-click ads on the “DAGO Express” brand or similar terms are not allowed. You also must not create the impression of acting on behalf of DAGO Express, or make misleading statements about DAGO Express or the programme.
Do I get a personal voucher code?
Yes. Once your account is activated, you receive your personal voucher code. New customers save 50% (max €30, applies to bookings made in euros) on their first order with it.
Can I publish my code on voucher sites?
No. Publishing the code on voucher and discount portals is not allowed. Share it with your contacts, on your website or in your own channels. Breaches will result in the commission being withheld and the partner account being blocked.
Is there marketing material?
Yes. In the Partner Cockpit you'll find images, text links, email templates, social media posts, a short article and videos – with your code and partner link already filled in.
Is the material available in other languages?
Yes. The Partner Cockpit and the templates are available in 23 languages.
Where can I find the terms of participation?
On the programme page, in the Terms of participation section.
Attribution & tracking
How are customers assigned to me?
Through your personal voucher code. If a new customer enters it with their first booking – online, in the app or by phone – they are assigned to you. All further orders from this customer in the following 12 months also count for you.
What is a partner link?
A personal link that leads to dagoexpress.com. We count the clicks and pass your voucher code on to the landing page. What matters for attribution is that the code is used with the first booking.
Where can I find my partner link and links to other pages?
In the Partner Cockpit under Partner links. There you choose the landing page – for example business customers, private customers, the price calculator or the customer app – and can add your own tag to see which channel works best. Every link comes with a QR code.
Does attribution use cookies?
No. Attribution doesn't depend on browser cookies, only on your voucher code being used with the first order. So no referral is lost if your contact deletes cookies, switches device or books by phone.
How long does the attribution last?
12 months from the referred customer's first order. During this time you earn commission on every completed and paid order. After that, commission for this customer ends; they cannot be referred again.
How up to date are clicks and commissions in the cockpit?
Clicks on your partner links appear in the cockpit continuously. A commission is credited as soon as the order is fully completed and fully paid. Commissions are updated once a day.
A referred order is missing from the cockpit – why?
Common reasons: the code was not entered with the first booking; the customer was not a new customer (for example because of a quote or a conversation with DAGO sales in the previous 90 days); the order is not yet completed or not yet paid; or it was cancelled. Feel free to ask Support.
What happens if a customer cancels?
Cancelled, open, partially paid or refunded orders do not earn commission. Amounts already credited are reversed in those cases.
A customer booked without my code. Do I still get commission?
No, assignment after the fact is not possible. If several affiliate partners refer the same customer, only the code used with the first order counts.
Sign-up & account
Who can join the programme?
Businesses, self-employed persons, freelancers and small businesses – for example drivers, existing customers, agencies, customs agencies, tax advisors, creators or associations. Private individuals cannot participate, because we settle the commission by self-billing with a tax number or VAT ID.
How do I sign up?
Via the partner sign-up: you enter your company and contact details, answer a few short questions about how you plan to recommend DAGO Express, and set your password.
How soon can I get started?
We check your sign-up within up to 7 days. As soon as your account is activated, you'll see your voucher code and partner links in the cockpit and can start recommending straight away.
Does it cost anything to take part?
No. No fees, no minimum turnover, no contract term.
How does the review work?
Every sign-up is reviewed personally by our team. You'll receive the result by email.
Why was my sign-up rejected or my account blocked?
Common reasons are signing up as a private individual, incomplete or incorrect details, or a breach of the terms of participation, for example spam or ads on the DAGO Express brand.
I can't log in – what should I do?
Check your email address and password, or reset your password via “Forgot your password?”. If your account hasn't been activated yet, please wait for our email. Otherwise our Support team will help you.
Commission & payout
How much is the commission?
2 % of your referred customer's net turnover – for 12 months from their first order, with no cap and no minimum order value.
Do I also earn commission on repeat orders?
Yes. It's not just the first order that counts: you earn commission on every completed and paid order from your customer within 12 months.
How much can I earn?
That depends on how many customers you win and how often they book – there is no upper limit. You'll find a worked example on the programme page.
Where can I see my earnings?
In the Partner Cockpit: the overview shows clicks, orders and your balance, and under Payouts you can see every commission and all self-billing invoices.
What are the requirements for a payout?
Your balance is at least 100 (in the currency of your partner account: EUR or USD), you have accepted the self-billing agreement and you have entered your bank details. You can request a payout once per calendar month.
How do I get paid?
By bank transfer under the self-billing procedure: DAGO Express issues a self-billing invoice for your balance, sends it to you as a PDF and transfers the amount. You don't issue invoices of your own.
What is a self-billing invoice?
A statement that DAGO Express issues in place of an invoice from you. Before your first payout, you accept the self-billing agreement once in the Partner Cockpit.
What is the Tax ID and do I need it?
The Tax ID is your tax number or VAT ID. It is required when you sign up, because it is shown on every self-billing invoice.
Do I have to pay tax on my commissions?
All commissions are net; you are responsible for paying tax on them yourself. We show VAT on the self-billing invoice where it applies. None is shown for small businesses; for partners based outside Germany, we issue the self-billing invoice without German VAT (reverse charge, where applicable). If in doubt, ask your tax advisor.
What does the referred customer get?
50% (max €30, applies to bookings made in euros) off their first order. They simply enter your voucher code when booking.
What happens to a balance below 100?
It stays on your partner account and grows with every further commission. Should DAGO Express end the programme, we will pay out properly earned commissions even below 100.
Other
Who do I contact with questions?
Our partner team, via the support form. We usually reply within 1–2 business days.
How do I end my participation?
There is no contract term. Write to us via the support form and we will close your partner account and arrange the payout of your balance with you.
What happens if the terms of participation are breached?
DAGO Express may terminate the partnership at any time with immediate effect in case of unfair behaviour, deception, manipulation or breach of the terms of participation. Where abuse or fraud is confirmed, no commissions are paid out.
Can DAGO Express change the programme?
Yes, with effect for the future. Commissions already properly earned are not affected.
Didn't find your question?
Our partner team is happy to help – usually within 1–2 business days.