New at DAGO Express: Earn rewards with the affiliate programme

DAGO Express now offers an affiliate programme. Business partners can refer new customers and earn commission on their transport revenue. If you know businesses that need transport services, this creates an additional way to turn a useful recommendation into a rewarded partnership. The new customer benefits too: their personal voucher code gives them 50 per cent off their first transport, up to a maximum discount of €30.

You can find the key information and get started on the official DAGO Express affiliate programme page. It also contains the full participation terms. The programme combines personal recommendations with clear customer attribution and a partner dashboard where bookings and commissions can be tracked.

A new opportunity for your professional network

Transport needs arise in many different situations. A business contact may need a courier journey across town, a company may be arranging a delivery over a longer distance, or someone may be looking for support with a planned lorry transport. Knowing a suitable provider can make that search easier for your network. This is precisely where the new DAGO Express programme comes in.

Affiliate partners recommend the transport provider and share their personal code. Carrying out the transport is not the referring partner’s responsibility. Their role is to introduce a suitable new customer to the service. This may be particularly relevant for people who regularly work with businesses, purchasing, goods movements or commercial services.

Who can join the affiliate programme?

The programme is intended for businesses and self-employed professionals. Examples include freelancers, small business owners, agencies, commercial content creators, drivers and other business partners. Existing customers may also become referring partners if they meet the participation requirements and introduce new customers. Private individuals cannot participate.

The size of your audience or number of contacts is therefore not the only factor that matters. A smaller professional network with relevant needs can also be a useful starting point. If people often ask you how to arrange transport, you can point them towards the programme. DAGO Express reviews applications, and the personal partner dashboard becomes available once the application has been approved.

How to get started, step by step

The first step is to register free of charge through the programme page. After the information has been checked and the account activated, partners receive a personal voucher code. An affiliate link and a QR code are also provided. This allows you to share your recommendation in a way that suits the contact, for example during a personal conversation or through an appropriate communication channel of your own.

The dashboard also contains ready-made materials, including wording for LinkedIn, email and WhatsApp. These make it easier to get started because you do not have to write out the essential information from scratch each time. Even so, every recommendation should match the recipient’s actual needs. A clear explanation of the offer is more helpful than sharing a discount code indiscriminately.

The first booking is particularly important: the new customer must provide the voucher code at that point. According to the programme page, they can do this online or by telephone. Without the code on the first order, the customer will not be assigned to the partner, and retrospective attribution is not possible. Partners should therefore explain this clearly and make the code easy to find.

Two per cent commission for twelve months

The commission is 2 per cent of the referred customer’s net revenue during the eligible period. That period lasts twelve months and begins with the first order on which the code is used. Commission is therefore not limited to the initial booking: further eligible orders from that customer during those twelve months are also included.

There is no minimum order value and no fixed upper limit on commission. However, an order must have been fully completed and paid in full. Open, cancelled, partially paid or refunded orders do not generate commission. Amounts already credited may be reversed in those circumstances. Understanding this distinction helps partners interpret the revenue shown and their actual commission entitlement correctly.

A simple calculation illustrates the model. Eligible net revenue of €1,000 produces €20 in commission. If a referred customer generates a total of €5,000 in eligible net revenue during the relevant period, the commission is €100. These figures only explain the calculation. Actual earnings depend on the new customers referred and the transport orders they complete and pay for.

What referred customers receive

The voucher code gives a new customer a concrete incentive to make their first booking with DAGO Express: a 50 per cent discount on the first order, capped at €30. That cap must always be included when describing the offer. Promising half-price transport without mentioning the limit would give an inaccurate impression of the benefit.

A new customer is not simply anyone who has never used a code before. There must be no existing business relationship with DAGO Express. Previous contact with the sales team can also exclude a customer from qualifying; the participation terms specifically mention quotations, appointments or sales discussions within the previous 90 days. Self-referrals and referrals of existing customers are excluded.

A clear dashboard and payment by credit note

The partner dashboard shows clicks, bookings, commissions and the account balance. Separate identifiers for different links help partners understand how their channels perform. For example, a partner can see which recommendations through a newsletter or LinkedIn generated interest. This provides a practical basis for making communication more focused.

A payout can be requested once per calendar month after the required minimum balance has been reached. For an account held in euros, the threshold is €100. Smaller balances remain in the account until then. DAGO Express handles settlement by issuing a credit note; partners do not issue their own invoice for the same commission. The relevant credit-note agreement must be accepted before the first payout.

Start with relevant recommendations

The programme requires a responsible approach to referrals. Its terms prohibit spam, search advertising using the DAGO brand or similar terms, and publishing codes on voucher or discount portals, among other practices. Partners must not give the impression that they are acting on behalf of DAGO Express. A sensible starting point is therefore to approach relevant contacts through permitted channels.

The new offer turns an occasional recommendation into a clearly defined partnership. Business professionals can introduce a transport provider to their network, new customers receive a capped introductory discount, and successful referrals generate commission for twelve months. To take part, visit the DAGO Express affiliate programme page for registration, further information and the current applicable terms.